What steps are you taking to protect your spa from the current economic turmoil?

WE ARE FOCUSING ON FOSTERING LOYALTY among our repeat guests by delivering exceptional personalized services that creates genuine connections between our staff and our guests. We are also developing promotions that allow guests who might otherwise forego spa treatments to enjoy our services. Additionally, we are reviewing all expenses to seek out cost-effective alternatives that not only help our bottom line but are also true to the sense of place we create for our guests on Kauai.” – Jessica Shea, spa director, Anara Spa at the Grand Hyatt Kauai Resort and Spa (Koloa, HI)

WE HAVE FOCUSED ON PUTTING TOGETHER affordable spa specials using products we already have in-house. We use our monthly treatment supplies inventory to see where we might be in an overstock situation and then develop a treatment that uses those products. We’ve also taken a look at our retail component and pulled products from the shelves that have been slow sellers and turned them into spa specials. The local media has been very helpful in making use of our monthly press releases that announce these specials, which always drives business to our door. This strategy has helped us increase our revenue stream while reducing our product expenses by using what we already have.” – Brad Garrett, spa director, VH Spa for Vitality + Health at Hotel Valley Ho (Scottsdale, AZ)

OUR MANAGEMENT TEAM IS FOCUSING ITS immediate marketing efforts on developing and implementing internal and external partnerships and value-added opportunities. Internally, we are reaching out to the non-spa-goers, including staff members, with attractive and affordable spa and fitness packages. Our internal message to on-property guests and staff is that Skana Spa is a safe haven where they can recuperate from daily stresses, renew their sense of peace and harmony, and leave rejuvenated to return to the demands of today’s uncertain times with renewed strength and focus.” – Loretta Taylor, director of spa operations, Skana Spa at Turning Stone Resort & Casino (Verona, NY)

THE GUERLAIN SPA BUSINESS MODEL IS VERY definitive in added value. We provide a complimentary 15 minute foot-bath for all first time clients – during which time they complete a brief pre-therapy questionnaire to assist in customizing their therapies – complimentary valet parking, complimentary makeup refresher, and complimentary skin analysis with recommendations for home care usage. These additional complimentary services are quite rare in the industry and put us in a great position with respect to the public because they know they can always expect more value at Guerlain Spa, and now more than ever, people are looking for added value and special deals.” – John Westover, director of new launches, Spa Chakra and acting spa director, Guerlain Spa at the Regent Bal Harbour (FL)

Source: H. Mikesell American Spa Magazine

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